Cosmojin Travel Welcome Book - A Local Meal You Can Experience Only in Korea

Hidden Local Meals That Reveal the Real Flavor of Seoul

— Cosmojin Travel Welcome Book Edition


For many travelers, Korean food begins with famous restaurants and ends with trending cafes.
But locals know a different world—alleys that glow at night, old markets filled with steam, and humble places where generations have eaten the same comforting dishes.

In this expanded edition of the Cosmojin Travel Welcome Book, we introduce meals that Koreans instinctively seek after work, on weekends, or before heading home late at night.
These dishes aren’t just food—they are pieces of daily culture, shaped by neighborhoods, people, and time.



🍺 Myeongdong Chi-maek Street

A classic Seoul night under neon lights

Recommended for:
👉 K-drama fans, night owls, first-time visitors, business travelers with short schedules

There is no better way to understand Seoul’s upbeat night culture than sitting outdoors with fried chicken and cold beer.
The glow of signboards, busy streets, and the hum of conversations create a scene that feels both cinematic and familiar.

Why it’s special

  • Outdoor dining that captures Seoul’s “night energy”
  • Countless flavor variations (soy, spicy, cheese, garlic)
  • Perfect as a simple yet memorable first Korean meal
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명동 치맥거리는 서울의 ‘밤 풍경’을 가장 생생하게 보여주는 공간이다.
야외 테이블에서 치킨과 시원한 맥주를 마시는 순간, 여행자는 자연스럽게 서울의 리듬 속에 녹아든다.



🍴 Sillim-dong Sundae Town

Smoky, spicy, and irresistibly local

Recommended for:
👉 Budget travelers, food explorers, 대학가 분위기를 좋아하는 여행자

Sillim’s sundae alley is always full of sizzling iron plates and thick aromatic steam.
Since the late 1980s, this neighborhood has been the go-to place for those craving bold, spicy flavors at affordable prices.

Why it’s special

  • A truly Korean comfort meal
  • Best place to try stir-fried sundae with rice cakes, noodles, or fried rice
  • A lively, youthful atmosphere
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신림 순대타운은 ‘서울 로컬 미식’의 원형을 보여주는 곳이다.
매콤하고 불향 가득한 순대볶음은 한국인의 퇴근 후 한 끼로 오래 사랑받아왔다.



🥩 Majang Meat Market

Pick your meat, grill it yourself

Recommended for:
👉 BBQ lovers, group travelers, culinary adventurers

Majang Market is the heart of Korean meat culture.
Travelers choose their favorite cut at a butcher shop and carry it directly to nearby grill houses—an experience impossible to replicate in typical restaurants.

Why it’s special

  • 2,000+ butcher shops
  • Wholesale pricing
  • One of the most authentic ways to enjoy Korean BBQ
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마장동에서는 고기를 ‘고르는 순간부터’ 식사가 시작된다.
원하는 부위를 직접 선택하고, 즉석에서 굽는 문화는 한국에서만 만나볼 수 있는 특별한 경험이다.



🍢 Jongno 3-ga Pocha Street

Lanterns, steam, and the feeling of old Seoul

Recommended for:
👉 Culture lovers, nightlife explorers, solo travelers

This tent-bar street preserves the nostalgic atmosphere of Seoul from earlier decades.
Warm broth, simple grills, and the sound of casual conversation create a cozy, intimate drinking culture loved by locals.

Why it’s special

  • Authentic pocha culture
  • Countless late-night snack options
  • A perfect place to observe everyday Korean life
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종로3가 포차거리는 한국인의 ‘퇴근 후 정서’가 고스란히 담긴 장소다.
따끈한 국물과 허름한 천막, 사람들의 대화가 어우러져 오랜 시간 사랑받아왔다.



🥬 Jongno 3-ga Bossam Alley

Tradition wrapped in every bite

Recommended for:
👉 Travelers seeking warm comfort food, family visitors, older guests

Here, simple boiled pork meets deeply fermented kimchi—a combination that Koreans find both nostalgic and comforting.
Many restaurants have been operated by the same families for decades.

Why it’s special

  • Classic Korean home-style flavors
  • Friendly, local service
  • Generous portions at reasonable prices
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수육과 김치라는 단순한 구성으로도 깊은 ‘한국의 맛’을 전달하는 곳이다.
오래된 보쌈집들이 모여 있어 전통적인 한 끼를 만날 수 있다.



🍙 Gwangjang Market “Mayak Gimbap”

Bite-sized rolls bursting with sesame aroma

Recommended for:
👉 Street-food fans, market lovers, short-trip travelers

Mayak gimbap earned its name because visitors always want “just one more bite.”
Gwangjang Market offers countless other iconic foods, making it a must-visit for those who want variety.

Why it’s special

  • The most famous bite-sized gimbap in Korea
  • Immense variety of street foods
  • Great for quick eating and sampling
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고소한 참기름 향이 퍼지는 순간 자연스럽게 손이 가는 중독적인 맛.
광장시장은 외국인에게 가장 인기 있는 전통시장 코스다.



🔥 Sindang-dong Tteokbokki Town

Korea’s original DIY tteokbokki hub

Recommended for:
👉 Friends, casual diners, lovers of customizable meals

Travelers gather around a boiling pot, add toppings like noodles or dumplings, and stir together.
This hands-on style of eating turns a simple dish into a lively experience.

Why it’s special

  • 60 years of history
  • Highly customizable
  • Fun, shareable dining style
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떡볶이를 함께 끓여 먹는 문화는 ‘한국식 공유의 식탁’을 보여준다.
간단한 메뉴지만 직접 끓여 먹는 과정이 특별한 재미를 준다.



🐖 Jangchung-dong Jokbal Alley

Meltingly tender pork hock perfected over decades

Recommended for:
👉 Food-loving travelers, late-night eaters, repeat visitors

Rich, glossy jokbal is consistently one of the most loved dishes among foreign travelers.
This alley specializes in traditional styles passed down for decades.

Why it’s special

  • Historical center of jokbal
  • Long-running family shops
  • Ideal for late-night meals
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장충동은 한국 족발 문화의 상징 같은 지역이다.
윤기 흐르는 수육과 새콤한 김치 조합은 외국인 만족도가 아주 높다.



🍲 Hongdae Gamjatang

A soothing bowl after a long day

Recommended for:
👉 Travelers needing a warm meal, nightlife visitors, budget travelers

Gamjatang delivers deep broth, tender meat, and a comforting aroma.
It has recently become a favorite among international visitors who want a fulfilling, affordable meal.

Why it’s special

  • Perfect as a “recovery meal”
  • Rich flavors with generous portions
  • A staple late-night dish
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돼지등뼈와 감자, 들깻가루가 만나 깊은 맛을 내는 한국식 해장국이다.
홍대 주변에서 특히 인기가 높다.



🐟 Chungmuro Grilled Fish Alley

Charcoal-grilled flavor that defines a Korean lunch

Recommended for:
👉 Office workers, culinary tourists, travelers wanting a non-touristy meal

The scent of charcoal fills the narrow lanes of Chungmuro during lunch hour.
Crispy skin, tender meat, and simple side dishes make this one of Seoul’s most authentic everyday meals.

Why it’s special

  • Classic Korean lunch set
  • Affordable and satisfying
  • True “local-only” experience
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충무로 생선구이 골목은 직장인들의 점심을 책임져온 장소다.
숯불 향이 밥에 스며들어 가장 한국다운 ‘정식 한 끼’를 맛볼 수 있다.

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